6 Benefits of Mobile Apps for Your Business
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According to Pew Research, smartphone ownership among Americans has reached 85%. For individuals aged 18 to 49, this figure rises to over 90%.
Given that most individuals constantly have their mobile devices with them, this presents an extraordinary opportunity for enterprises to leverage mobile applications to connect with their intended demographic.
In this part, we’ll explore the 6 benefits of mobile apps for businesses and examine how you can use them to deliver significant customer satisfaction.
6 Benefits of Mobile Apps for Your Business
1. A Mobile App Can Increase Sales
Desired by all business owners, isn’t it? Whether you’re running a coffee shop, fitness studio, restaurant, or any other enterprise, increasing product and service sales is the key to your success.
This is where mobile apps come into play. Extensive research shows a strong correlation between in-app usage and sales. Your mobile app becomes a medium for customers to engage with your brand and delve into purchase research. The more time they invest in these activities, the more likely they are to convert.
Also, the mobile landscape has seen a significant shift towards shopping via smartphones rather than desktops. According to SaleCycle, in 2019, mobile transactions accounted for 53% of ecommerce sales.
Creating an impeccable mobile app experience puts you optimally positioned to take advantage of changing patterns of consumer behavior.
Nestormind’s proprietary research aligns with this notion, demonstrating the potential of mobile apps to drive sales. One year after engaging with one of our mobile apps, customers saw significant increases in metrics: average monthly online orders per customer increased from 1.21 to 2.48, average annual online spend per customer increased by 112%, and average online spend per customer increased by 112%. Increased cost per customer by 51%.Several factors contribute to the effectiveness of mobile apps as powerful sales channels for products and services. Mainly, the purchase process is seamless within the apps. User profile, delivery and payment details are securely stored upon registration, facilitating easy repeat transactions.
Furthermore, integrating complementary features like loyalty programs and push notifications through apps becomes hassle-free, motivating your customers to make frequent purchases from your establishment.
2. Compete with Larger Businesses
Running a small business can be quite challenging, and it’s important to utilize every possible advantage in order to compete effectively against larger brands, ensure your customers are happy, and increase the visibility of your brand.
Having a mobile app can greatly assist you in this endeavor, as it allows you to provide experiences comparable to those offered by bigger competitors who are already benefiting from mobile app technology.
Imagine a scenario where a restaurant uses a mobile app to offer Mobile Order Ahead service. This means that customers can place their food orders before reaching the restaurant and then simply pick up their order when they arrive.
Notable chains like Dunkin’ Donuts and Chipotle have reported significant year-over-year growth in this type of ordering
Customers are quite keen on this concept as well. According to PYMNTS.com, almost three-quarters of customers are interested in using Mobile Order Ahead because it can save them money and reduce the annoyance of waiting in lines.
As larger companies implement such features, it’s likely that customers will come to expect them when choosing where to make their purchases.
By having a similar capability in the form of your own app, smaller food businesses can provide a comparable experience to their larger counterparts. This ensures that they’re able to deliver the level of service that their customer base anticipates.
However, Mobile Order Ahead isn’t the only way in which mobile apps can level the playing field for small businesses against larger ones. They can be beneficial across various industries and business types.
For instance
- Independent fashion stores can offer in-app ordering to deliver a mobile shopping experience similar to what big brands like Zara and H&M provide.
- Coffee shops can use loyalty programs to compete effectively with Starbucks.
- Independent radio stations can use live stream apps to rival established leaders like the BBC.
- Restaurants can utilize in-app table booking and reservations to offer features comparable to those of major players like Pizza Hut.
- The key here is to analyze the features that leading companies in your industry are offering and then create a mobile app for your business that incorporates similar functionality. This way, you can bridge the gap and provide an experience that matches or even exceeds customer expectations.
3. Communicate Directly with Customers
Mobile apps play an important role in facilitating communication between businesses and consumers, offering many effective ways to interact.
Push notifications:
Push notifications stand out as one of the most prominent communication channels within apps. When you have a mobile app, your business can use push notifications to inform customers about any updates or news you want to share.
For example, you can use them to inform customers about special offers, new products, services or important company announcements. However, it is important to strike a balance, as overloading customers with too much information can be troublesome. The key here is to provide valuable content that enhances the user experience and helps build brand awareness.
Direct messaging:
Another valuable feature offered by mobile apps is direct messaging, which enables seamless communication between potential customers and your business. One instance where this proves beneficial is assisting online shoppers throughout their shopping journey.
Sometimes, buyers need support to navigate the technical aspects of the process or need more information about a product before making a purchase decision. In-app direct messaging simplifies this process by allowing customers easy access to support while shopping. It’s a way for them to get quick answers to their questions, helping them feel more confident about your product or service. In addition, in-app messaging can be used to provide customer support, facilitate bookings or reservations, and even process orders directly.
Promotion of other communication channels:
Mobile apps can effectively guide customers towards additional support channels. By including your phone number, links to your social media profiles and email address in the app, you make it more convenient for customers to contact you through their preferred means of communication.
Alternatively, you can develop support resources, such as documentation that addresses frequently asked questions from customers within the app. The focus should be on identifying the communication channels your customers prefer and showcasing these options in your mobile app. This strategy works towards increasing customer engagement.
In short, mobile apps provide businesses and consumers with a variety of ways to connect and communicate. Using features such as push notifications, direct messaging and other communication channels to promote can greatly improve customer engagement and foster stronger relationships between your business and its audience.
4. Simplify the buying process for customers.
A few years back, if people wanted to buy something, they had to go to a store. But more recently, they can shop using a computer by visiting your website and selecting what they want to buy.
Now, with mobile apps, you can take it a step further and make it super convenient for customers to shop from you, wherever they are. Now they don’t need to visit your physical store or use a computer.
Mobile apps have some cool advantages over websites. They are usually faster to use. Instead of opening a web browser on their phone and visiting your website, customers can simply open your app that they already have on their mobile device.
Plus, people who use mobile apps can stay logged in and save their information, like their payment and delivery details, right on their phone.
5. Build Customer Loyalty
Having loyal customers can really increase sales. In fact studies have shown that people who are part of loyalty programs spend more than those who are not a part of it.
Other research shows that it is more cost-effective to sell to customers who are already familiar with your company than to try to attract new ones.
An effective way for businesses to increase customer loyalty is by using a mobile app to set up a customer rewards program. Basically, this means offering prizes and free stuff to people who regularly make purchases from your business, which encourages them to come back for more.
Take Starbucks, for example. They have ruined the whole loyalty program. According to their latest numbers, there are 17.6 million active members in their Starbucks member program. The CEO also pointed out how important this program is to accelerate development.
But loyalty programs aren’t the only trick up your sleeve when it comes to using a mobile app for repeat sales. You can group users based on their preferences and then send them special offers and discounts that are exactly tailored to their preferences.
Another way is by creating and sharing content that helps users engage with your brand on a deeper level.
6. Increase the value of your brand
Creating a great experience within your app can really help drive sales for your business.
Willotri found that when people have a positive experience with an app: 67% of them would like to join loyalty programs, 64% would buy things through the app, 50% would use the app regularly, and 47% had Mentioned that it would make them more. Brand loyal.
There are other ways that an app can increase the value of your brand. Having a mobile app puts your company in the league of big businesses.
This gives the impression that you are updated with the latest technology trends. Furthermore, it helps your brand to get more attention as customers can engage with your brand in different ways.
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