Visa Genie is a UK immigration guidance platform that helps individuals, families, and professionals complete visa applications with confidence. The platform replaces confusing government processes with guided eligibility checks, personalised document checklists, application tracking, and step-by-step workflows. Built across web and mobile, it enables applicants to complete immigration journeys independently while reducing mistakes, delays, and reliance on expensive immigration consultants.
weeks to launch
screens delivered
immigration rules built in
+ Mobile platforms
UK immigration rules are complex, frequently changing, and written for legal professionals rather than everyday applicants. Most people had to choose between paying expensive immigration consultants or attempting the process alone and risking costly mistakes.
Document requirements were spread across multiple government websites, eligibility rules were difficult to understand, and applicants had no clear way to track completed steps, outstanding documents, or whether they were following the correct visa route.
The result was a high rate of rejected or delayed applications, costing applicants time, money, and often valuable immigration opportunities.
A guided immigration platform that simplifies the entire UK visa journey-from eligibility assessment to application submission-with plain-English guidance, personalised document checklists, and real-time progress tracking.
Visa eligibility checker recommending the correct route based on personal circumstances.
Step-by-step application guidance written in plain English instead of legal terminology.
Dynamic document checklist automatically updated for each visa type and applicant profile.
Requirement and deadline tracker to ensure no documents or important dates are missed.
Application progress dashboard providing complete visibility from start to submission.
Responsive web and mobile experience allowing applicants to continue their visa journey anywhere.
English immigration guidance
document checklists
+ Mobile delivered
to full deployment
"Robin delivered excellent work throughout the project. Communication was clear, deadlines were consistently met, and the final product exceeded our expectations. The platform made a complex process much easier for our users."
United Kingdom
Designed for HR teams and employees, the platform centralises workforce management, performance tracking, leave administration, and employee self-service across a modern web application.
A clear landing page introducing UK immigration services, providing visa guidance, and allowing applicants to quickly contact the team or begin their application.

Applicants answer guided questions to receive personalised eligibility results and understand the requirements before starting their application.

Detailed visa guidance pages explain application steps, required documents, eligibility criteria, and important information in plain English.

A multi-step application flow collects applicant information through structured forms, making complex immigration applications simple and easy to complete.

View all screens, user flows, design system, and interactions crafted for this project.
A modern, scalable technology stack powering the marketplace across mobile, web, backend, payments, and third-party integrations.
If you have a regulated, document-heavy, or rule-based workflow that users find confusing, we can design and build a platform that simplifies every step while keeping the underlying process accurate, compliant, and easy to manage.
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